Email marketing is one of the most effective forms of digital marketing commonly used by brands to market their products and services. Brands often subscribe to a list of email ids of potential customers, usually gathered by the marketing agencies, to send them emails regarding detailed information about their products.
Email marketing is cost-effective and can be used by brands working on a low marketing budget. However, the emails need to be carefully sent so they lend in the inbox of potential customers rather than their spam folders. There are many mistakes that people make while soliciting emails which make the email land in a spam folder and nullify the purpose of your email marketing.
Let’s look at some of them in this article.
What Really Are Spam Emails?
Let’s first understand what exactly is a spam email.
Basically, Gmail, Outlook, and other similar apps have a built-in feature to detect all emails which are sent to many email addresses and are irrelevant to the receiver. They often contain viruses and other scams, but that is not true with every spam email.
Some spam emails only contain marketing information that may interest the receiver, but since it lands in the spam folder, the receiver cannot use it. It is, thus, important for marketers to understand how to send business emails.
Spam Emails And How To Avoid Sending Them
While digitization has made marketing cost-effective and simple, it is essential to make sure you are actually reaping the fruits of your marketing or if it is entirely useless for your brand. We have gathered a list of reasons which make the email acceptable and those which make it spam or prohibited:
- Usage of ‘spam words’ in уmail: The content of the email is also one of the required components which distinguish it from a usual email which comes in the default inbox and spam email which goes in the spam folder. You can check for such words as “free preview”, “100 discount” etc. on the internet to ensure that you do not include any of those words while emailing information, which may redirect your mail to the spam folder directly.
- Sending anonymous emails: An easy way to send marketing emails is to send the emails anonymously. Many people ask themselves, ‘can you send an anonymous email?’, well the answer is yes of course you can. Sending an anonymous email helps in protecting your privacy and encrypts the data for security. You can use a VPN to send an anonymous email to keep your personal data safe. Additionally, many service providers like Proton offer the services of sending emails without being traced. You can create an anonymous email id on these domains to market your products among many users worldwide. Creating an email id is extremely simple and then further guidance regarding what to do next is given on those specific websites.
- Make sure you avoid link shorteners: Link shorteners are often used by marketers to hide their identities. There are many online tools available for link shortening which is a common practice among those who send spam emails. This is why, many email providers detect these link shorteners, and then classify those particular emails into spam folders. Avoiding these link shortening will help you in getting your email to your customer directly in their main inbox.
- Using an official email address for sending emails: Often the customers are misled into thinking that it’s a spam email and they delete it without opening it. Using the domain provided by your office or with your brand name shows that the email is safe to open and contains authentic information.
- Personalized Emails: Emails that usually land in spam folders have common words marked as spam. We also mentioned earlier how to avoid them. However, another and better option, though time-consuming, would be to send personalized emails. This ensures that emails land in the correct folder and pass all spam filters set by the domains of your email id. A customized email also creates interest and people often tend to get attracted to that particular brand.
- Create a subscriber list of emails: The best way to send business emails is to create a list of email addresses that have given their consent to email marketing. This is not only ethical but also ensures that email reaches the right people who are actually interested in creating new business relationships. These emails thus prove to be more fruitful and offer great responses. As the subscribers have given their consent, the email for sure lands in their personal inbox rather than their spam folder.
Marketing through emails is a common and no doubt a very effective practice these days. It is, however, difficult to ensure that your email directly reaches your desired customer rather than going into the spam folder. If you follow the above-mentioned tips, then there are high chances that your email will not be marked as spam. Happy emailing!