You don’t need fancy coding skills to launch a polished, high-converting website that drives results for your business. This comprehensive guide reveals how anyone can easily build a professional website from scratch using Wix’s powerful drag-and-drop tools. Follow these steps and you’ll have an online presence as stunning as top developers build – at a fraction of the cost and time!
Choosing Your Winning Wix Plan
With a wide range of plans, Wix has an option for everyone’s needs and budget. Here are the key considerations:
- Connect Domain vs Free – Connect Domain ($14/month) unlocks a custom domain name, more storage, and bandwidth. You can upgrade from Free later.
- Premium Plans – VIP ($25/month) and Business Basic ($35/month) add eCommerce capabilities, vouchers, newsletters, and more.
- Add-ons – Options like enhanced analytics, a restaurant menu manager, or booking services.
- Long-term savings – Annual plans provide discounts of up to 25% compared to monthly billing.
Select a plan aligned to your goals then customize with add-ons as your site grows. Wix makes it easy to upgrade plans seamlessly as needed.
Selecting Your Template and Theme
Next, choose one of Wix’s professionally designed templates for your site category – whether you need a store, portfolio, blog, service website, or more.
- Browse industry templates – Filter templates by your field like photography, fitness, design, etc.
- Preview on mobile – See how templates appear on smartphones using the mobile view.
- Edit colors and fonts – Customize template colors, fonts, and design options.
- Change themes anytime – Easily swap to a different template if your needs evolve.
Then make it your own by modifying colors, fonts, images, and blocks through the template editor. No coding or design skills are needed!
Crafting Your Site Pages and Structure
Now it’s time to build out your actual pages and structure. Wix makes it incredibly intuitive:
- Drag and drop pages – Just drag page elements like text blocks, images, and social feeds onto your canvas.
- Add structure – Use the Pages menu to create new pages, organize navigation, and group pages together.
- Reuse elements – Repeating headers, footers, or design elements can be saved and reused across pages.
- Modify responsively – Adjust page element positioning seamlessly for desktop and mobile.
Building pages are fast and flexible with Wix’s visual editor. You have total creative control over both design and structure.
Optimizing for SEO and Conversions
Don’t forget to optimize your site for search engines and customers to maximize its impact:
- Enhance on-page SEO – Create keyword-rich page titles and meta descriptions for every page.
- Improve site speed – Compress images, minimize HTTP requests, and tune performance using PageSpeed Insights.
- Install useful apps – Add SEO, analytics, social sharing, and marketing automation apps.
- Strategically place CTAs – Insert clickable calls-to-action to capture emails, promote offers, and drive conversions.
- A/B test variations – Try different page layouts, offers, and content to determine what visitors most respond to.
With the right SEO foundations and conversion rate optimization, your Wix site will attract qualified organic traffic and generate leads.
Selecting the Essential Premium Add-ons
Wix has 100+ useful apps and integrations available. Here are some of the best premium add-ons worth the investment:
- Wix Logo Maker – Automatically generate amazing logos personalized to your business.
- Wix Bookings – Let customers easily book and schedule appointments online.
- Wix Restaurants – Manage online orders, menus, and reservations for restaurants.
- Wix Music – Sell music, engage fans, and promote your artist brand.
- Ascend by Wix – Powerful email marketing and automation for building lists and campaigns.
Based on your business needs, these optional tools provide immense added functionality on top of the core Wix platform.
Promoting and Monitoring Your Live Website
Your spectacular new website is now ready to launch! Drive visitors and track performance with:
- Search engine submission – Submit your site to Google, Bing, and directories to get indexed.
- Run social promotions – Create launch campaigns across Facebook, Instagram, and LinkedIn.
- Send email blasts – Promote your subscriber lists and existing customers.
- Install analytics – Connect Google Analytics to monitor traffic volumes, sources, conversions, and other data.
- Manage SEO and content – Continuously publish fresh blog content and optimize pages.
By driving qualified traffic and closely tracking metrics, you can refine your website over time to maximize business impact.
Building a professional website is straightforward with Wix’s user-friendly editor and vast design options. And it can stand head-to-head with any custom-coded site. With this blueprint, you have everything you need to create an online presence you can be proud of without costly web developers. Now get out there, bring your vision to life, and generate results with a website that truly represents your brand.