A How-To Guide on Leveraging TikTok for Non-Profits [2023]

Pintu Biswas

TikTok is one of the sought-after applications in the social media landscape, especially among Gen Zs and Millennials. Like any other social channel, it paved the way for entertainment and establishing new connections with people all over the world. 

Within a short span of time, TikTok has transformed into a powerful marketing tool for both profit and non-profit organizations. Businesses of all sizes make use of TikTok to reach their target audience and gain fame at a quick pace. Moreover, budding brands buy TikTok likes to gain more engagement and get featured on this competitive platform.

Similarly, non-profits leverage this social channel to spread the word about a cause and raise funds for the same. Are you hunting for potential donors? You’re not alone! In this article, you will learn to leverage the power of TikTok for your non-profit organization. Continue reading! 

Why Should Non-Profit Organizations Opt for TikTok?

There are a plethora of reasons to establish a presence on TikTok as a non-profit organization. However, some of the significant aspects are mentioned below. 

  • Can target a new set of audiences, especially the younger demographics
  • Can build a brand or cause awareness with a short-form video
  • Can create engaging content and get a chance to go viral 
  • Can get access to a new form of paid advertising techniques 
  • Can repurpose TikTok videos for other channels like Instagram Reels and YouTube Shorts. 

Apart from this, non-profits can reap more benefits when TikTok is used in the right ways.

6 Smart Ways to Use TikTok for Non-Profit Organizations

1. Curate Creative Yet Authentic Content 

Content matters everything! Irrespective of the niche, you should create and share compelling content that gives value to your audience. Keep in mind that TikTok users would like to consume content that is entertaining or interesting. 

First and foremost, TikTok is an entertainment-based platform. So, you should maintain the balance between niche-related content and entertainment videos. Every day, millions of videos are uploaded on the TikTok platform. So, let your creative juices flow and craft videos in a creative way that makes your profile stand out from the crowd. 

2. Tell A Story In Your Video & Caption

Sharing niche-related content at regular intervals is good to go! Since you are a non-profit organization, you need to build trust among your audience and encourage them to support your work. 

In order to achieve this, you can craft a story that makes the viewers realize the situation and act accordingly. Then, either include the story in your video or caption it at your convenience. Unlike before, it is possible to curate TikTok videos for up to 10 minutes. Then, based on your content plan/script, shoot a long video to share a complete story.

Otherwise, explain the core concept in a short-form video and craft the remaining story as textual content in the captions. Once the story is completed, encourage your viewers with a perfect call-to-action (CTA) to make a specific action that reflects your work positively. Also, add relevant hashtags to increase content discoverability. 

3. Share Educational Content Regularly 

You should create a lasting relationship with your existing followers and potential audiences to make them stay connected with you. Create a dedicated TikTok community and build it by engaging with the members as much as possible. 

Whatever service you do, spend your valuable time educating your audience. Share the knowledge, insights, and information that you have. For example, consider you are an animal rescuer and then share tips to rescue an injured animal. This dramatically helps to attract more audience to your profile and strengthen your social media presence. 

4. Take Part in TikTok Trends 

TikTok is all about trends! Similar to other content creators, you should involve in the latest trends that revolve around TikTok. Spend time on the Discover page and For You Page to find the latest trends and include them in your content. 

When you understand the power of trends, you will never miss out on them. Yes, because adopting the trends enriches your content’s value and increases the chance of going viral on TikTok. All you need to do is search for the trending content and create it in your own style. The trend factor can be a song/music, hashtags, filters, or visual effects that make your content more appealing to the audience.

5. Take Advantage of Live Videos 

The best part of TikTok is that you can live-stream videos whenever you want to engage with your audience. For example, real-time videos are the best if you want to spread awareness about a particular cause or speak about social issues. 

Engaging with the audience is one of the important ways to retain existing followers and bring new audiences to the TikTok profile. Keep an eye on the comment section and direct messages to give your response to the audience’s queries or questions. 

6. Avail the Support of Influencers 

Influencers are the main stars of the TikTok platform. Search for influencers who have loads of followings and personal connections with celebrities or public figures. It doesn’t mean that you should only choose influencers with millions of followers. You can select anything from nano-influencers, micro-influencers, or macro-influencers with loyal followers.  

Join hands with the individual influencers and ask them to spread the word about the cause. This way, you can get meaningful connections who would support your good work for sure. In addition, seek the support of Trollishly to boost your content reach and gain immense support worldwide. 

Closing Thoughts 

Hope now you are clear about leveraging the power of TikTok for your non-profit organization and reaping its benefits to the fullest. This versatile application has almost everything that you need to engage with volunteers and donors in a personal manner. And there is no better time than now. Get set! Dive into TikTok and find precious supporters for your campaign. Good luck 🙂 

Thanks for reading! If you find this article helpful, kindly share it with your friends or colleagues who might be interested. 

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Pintu is the admin and editor-in-chief at Gizmoradar. He crafts actionable tech guides related to Windows, Android, Mac, and iOS. He's been writing how-to guides for about 5+ years now and has covered many topics.


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